Posts Tagged ‘adjectives’

The value of adjectives

October 31, 2017

adjectives

We apply our previous methodology, using the Indeed site that allows one to search for job postings according to particular keywords in a particular location and gives a summary in terms of numbers and estimated salaries. So we can compare these results for postings containing various adjectives popular in advertising, as shown above.

We see that more than a third of the jobs are exciting and more than a quarter are fantasticStunning and amazing are very close in meaning and in salary too.  Groundbreaking is rare but commands a massive salary premium while innovative is also well paid (but creative may well be a noun in some of these ads).

Lovely is the Cinderella here, both unpopular and ill-paid, as befits a word that belongs to human beings rather than advertising.