Make Elephants Fly

*****

elephants

I thought this book was very good!

It stems from the author’s experience in  the world of Silicon Valley start-ups, where venture capitalists will invest in promising enterprises and also take a seat on the board, with the idea of making lots of money at a successful IPO.  So they can involve themselves in at most 10 ventures and one of them has to win big.  Mere survival is hardly sufficient.

The book makes many interesting points, one important one being that technology is not enough, you have to meet a real customer need.  And meet it not too early and not too late–timing is the key here, so it helps to have a diverse team to catch the latest trends.  The success of Silicon Valley can be attributed to having a mixture of technical, artistic and business types in the same place.

It is best to use an off-the-shelf product and adapt it to what you want to do.  As a corollary, a very good place to start is the targeted prototype, where the customer sees a front end but the actual work can be done by hand if necessary.  Similarly, If you are not embarrassed by the first version of your product, you’ve launched too late. The important thing is to figure out the one thing that customers want, and this is linked with the question What important truth do very few people agree with you on?

If you don’t want to innovate, try to get it right first time.  The important thing is to get to failure as quickly as possible, so that you can change direction and try something else.  Facebook has the principles 1. Move fast and break things  2. What would you do if you weren’t afraid?  3. Put people at the centre of things.

Details:  Make Elephants Fly: The Process of Radical Innovation by Steven Hoffman ISBN-13: 9780349418834.

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