The value of adjectives

adjectives

We apply our previous methodology, using the Indeed site that allows one to search for job postings according to particular keywords in a particular location and gives a summary in terms of numbers and estimated salaries. So we can compare these results for postings containing various adjectives popular in advertising, as shown above.

We see that more than a third of the jobs are exciting and more than a quarter are fantasticStunning and amazing are very close in meaning and in salary too.  Groundbreaking is rare but commands a massive salary premium while innovative is also well paid (but creative may well be a noun in some of these ads).

Lovely is the Cinderella here, both unpopular and ill-paid, as befits a word that belongs to human beings rather than advertising.

 

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