Agonising death

minsk1

My attention was caught by this Belarusian cigarette packet on the streets of South London, probably by the word ‘Minsk’ in Latin script.I suspect that is what the Belarusian consumer would notice too. We also have ‘Superslims’ in English and a customs stamp which makes it all look all right, and then an emaciated photograph resembling an X-ray with ‘Agonising death’  written on it in Russian, which probably also counts as prestigious in Belarus.

minsk2

The other side has ‘agonising death’ in Belarusian and ‘Minsk’ in Cyrillic characters together with ‘Superslims’ once again in English, which is of course were the prestige is. Apart from that, catastrophic warnings tend not to work because the addressee smokes a packet of cigarettes, does not drop dead, in fact feels perfectly OK, and then starts to discount them more and more until it’s too late.

A pretty comprehensive example of ineffective tobacco control I would say–I wonder how much tax they collected from it…

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